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eBook
If You Are Going to Lose, Lose Quickly
The definitive guide to qualification — Dermot Bradley’s book on the SCOTSMAN® qualification
By Dermot Bradley · Founder of the SCOTSMAN® methodology
What's inside
- he complete SCOTSMAN® qualification framework, explained end to end
- Real-world qualification frameworks you can apply to live deals
- Why the biggest waste of selling time is the deal you were always going to lose
- How to qualify hard, win the winnable, and lose the rest quickly
- The mindset shift: be first past the winning post, or first out of the race
- “Be first past the winning post or first out of the race.”
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